[BLOG]

Notes from the build side.

Practical writing on lead capture, support agents, CRM automation, and custom AI software, from the team that builds them.

[LEAD CAPTURE]

Why website leads go cold (and how AI lead capture fixes the first five minutes)

Most enquiries don't get a reply while the interest is still warm. What speed to lead really means, and how automated lead capture keeps every enquiry moving.

June 9, 2026 · 6 min read

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[SUPPORT AGENTS]
AI support agents vs. chatbots: what actually answers like your business
Decision-tree chatbots and AI support agents look similar on a pricing page and behave nothing alike in production. How to tell them apart before you buy.
June 9, 2026 · 6 min read
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[CRM AUTOMATION]
AI CRM automation: a pipeline that updates itself
Your CRM is only as good as what gets typed into it. A practical guide to CRM automation that keeps records accurate without anyone doing the typing.
June 9, 2026 · 5 min read
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[CUSTOM SOFTWARE]
Build vs. buy: when custom AI software beats off-the-shelf tools
Off-the-shelf AI tools fit the average business. A practical framework for deciding when custom AI software development is the better call, and when it isn't.
June 9, 2026 · 6 min read
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Notes from the build side.

Why website leads go cold (and how AI lead capture fixes the first five minutes)

AI support agents vs. chatbots: what actually answers like your business

AI CRM automation: a pipeline that updates itself

Build vs. buy: when custom AI software beats off-the-shelf tools