[WHAT WE BUILD]
AI automation services and custom AI software for service businesses
Custom AI systems and solutions built around what your business needs, starting with the ones that bring in leads.
- Custom AI systems and solutions
- Lead capture and follow-up
- AI agents, CRM and integrations
The short answer
What Built to Spec AI builds
Built to Spec AI builds custom AI systems and solutions for service businesses, shaped around what each one needs. We start with bringing in leads and following up on them. After that, we build the other AI systems the business needs: agents, CRM automation, integrations, custom software, and websites.
[THE SERVICES]
Built around the work you actually do.
Custom AI Software
Custom AI software for the work no tool fits.
- One product built around your operations, not a template you adapt to.
- Your data, your workflow, your screens, designed as a single system.
- Clean code you own, ready to grow with the business.
atlas.ops · routes/eta.ts
1import { agent } from "@/lib/agents"
2import { db } from "@/lib/db"
3
4export async function POST(req: Request) {
5 const { message } = await req.json()
6
7 const eta = await agent.run("dispatch", {
8 input: message,
9 tools: [db.routes, db.drivers],
10 })
11
12 return Response.json({ eta })
13}
Lead Capture & Routing
AI lead capture that scores and routes on arrival.
- Leads pulled in from your forms, inbox, calls, DMs, and ads.
- Ranked by fit and intent against the rules you set.
- Handed to the right person while the lead is still warm.
Lead routing⋮
Classify each lead and route it instantly.
Input
Marina Volkov · LinkedIn Ad
Paths+ Add Path
High intent
↳ Book call · AE J. Reyes
Qualified
↳ Nurture sequence
General inquiry
↳ FAQ assistant
0.4 sec
CRM Automation
CRM automation for the data entry and the handoffs.
- The repetitive entry and cleanup, taken off your team.
- Records that stay current as the work gets done.
- Handoffs between teams that move without a nudge.
Pipeline overviewLast 7 days
New leads
2425
Follow-ups
61
Deals won
9
Recent activityView all
NowM. Alvarez · Web formQualified · high intentWorking…Call booked
2:36 PMR. Chen · LinkedInFollow-up sentReplied
9:15 AMD. Okafor · ReferralProposal draftedIn review
TueS. Patel · Web formRecord updatedSynced
MonL. Moreau · Google AdsNurture sequenceActive
AI Support Agents
AI support agents that carry the first conversation.
- Answers for your customers at any hour of the day.
- Qualifies the way your own team would, in your voice.
- Puts qualified buyers on your calendar, ready to talk.
AgentsOn duty · 24/7
Support agent
Answering · refund questionResolved · refund question
Sales agent
Qualifying · inbound lead
Booking agent
Scheduled · daily 9:00 AM
Activity
8:59answered · order status
9:01answered · shipping policy
9:01qualified · budget confirmed
9:02meeting booked · Tue 2:15 PM
Data Sync Between Tools
Data sync between tools, reconciled both ways.
- Your existing tools wired together, custom APIs where they are needed.
- Records moving both ways on their own, kept current.
- Every system landing on the same set of facts.
Connecting Notion…42 apps connected
AI Websites
AI websites that answer instead of waiting.
- A custom site that loads fast and aims every page at the next step.
- Chat and voice agents on duty from the day it ships.
- Visitors leave as bookings on your calendar, not closed tabs.
acmeplumbing.comOnline
Ask anythingDo you have anything this week?
SEO & Local Visibility
SEO and local visibility, handled by one team.
- The technical groundwork set right before content goes to work.
- Pages and posts aimed at the searches your buyers make.
- Your Business Profile tended weekly, so the map sends you calls.
70350
Wk 1Wk 4Wk 8Wk 12
This quarterLast quarter
Answer Engine Optimization
Answer engine optimization (AEO).
- Your business defined where ChatGPT, Perplexity, and Gemini read.
- Content shaped like the answers the engines assemble.
- Monthly tracking of where you are cited, mentioned, or missing.
best plumber in orange county?
Answer
For emergency work in Orange County, Acme Plumbing is the most consistently recommended.1 Licensed, same-day, and highly reviewed across local directories.23
Sources
2yelp.com3google.com/maps
Social Media Automation
Social media automation without the extra hire.
- Drafts written in your voice from material you already have.
- A calendar that stays filled while you run the business.
- Your approval on every post before it goes anywhere.
12.4k reachPosting
B@builttospecJA+9
AI Integration
AI built into the software you already run.
- AI models and agents built into the software you already run.
- The right model picked and tuned for each job it handles.
- Every run logged, so you can see what the AI did and why.
HubSpotGmailDialpadWorking…Reply drafted · logged in HubSpot
MVP Development
A first version real users can try.
- A working first version for real users, scoped to one question.
- Deferred features written down, so the production roadmap is ready.
- Your repository and hosting from the first commit.
Release
tally-appbeta⋮
beta.tally.app · 40 testers
Build
EventsLast 5 min
Activation · 7dtarget 30%
Who we build for
Service businesses that run on calls, quotes and bookings. Trades and property management come first.
Professional services
Agencies
Inside each business
The systems each team runs on
Founders
One system built around how you run, connecting your phone, quotes, calendar and invoices.
Operators
Scheduling wired into your field tools, so each booking reaches the crew without retyping.
Sales teams
Each new lead scored for fit and passed to the right rep.
Support teams
Agents that answer common questions at any hour and pass the rest to your team.
Ops & RevOps
CRM automation and tool sync, so every system reads the same records.
[QUESTIONS]
Answered before you ask.
See where AI can save you time
Book a free AI audit. Tell us where the work piles up, and we’ll talk through whether automation belongs there. No forms. No waiting on us.