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[WHAT WE BUILD]

AI automation services and custom AI software for service businesses

Ten ways we put AI to work for your business. Custom software, lead capture, CRM automation, support agents, data sync, and AI integration run your operations; AI websites, SEO, answer engine optimization, and social automation bring the customers in. Each one is shaped to how your business actually works, and yours to own once it ships. Tell us where the work piles up and we will point you to the one that fits.

The short answer

Built to Spec groups ten services under three jobs. Build covers custom AI software, AI websites, and integrations. Automate covers lead capture, CRM work, support agents, and data sync. Get found covers SEO, answer engine optimization, and social. Each service is a scoped project you own outright, not a seat you rent.

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Who we build for

FoundersOperatorsSales teamsSupport teamsOps & RevOpsAgenciesReal estate teamsProperty managersHome servicesProfessional services

[THE SERVICES]

Built around the work you actually do.

Custom AI Software

Custom AI software for the work no tool fits.

  • One product built around your operations, not a template you adapt to.
  • Your data, your workflow, your screens, designed as a single system.
  • Clean code you own, ready to grow with the business.
Build custom AI software

Lead Capture & Routing

AI lead capture that scores and routes on arrival.

  • Leads pulled in from your forms, inbox, calls, DMs, and ads.
  • Ranked by fit and intent against the rules you set.
  • Handed to the right person while the lead is still warm.
Capture every lead

CRM Automation

CRM automation for the data entry and the handoffs.

  • The repetitive entry and cleanup, taken off your team.
  • Records that stay current as the work gets done.
  • Handoffs between teams that move without a nudge.
Automate your CRM

AI Support Agents

AI support agents that carry the first conversation.

  • Answers for your customers at any hour of the day.
  • Qualifies the way your own team would, in your voice.
  • Puts qualified buyers on your calendar, ready to talk.
Deploy AI support agents

Data Sync Between Tools

Data sync between tools, reconciled both ways.

  • Your existing tools wired together, custom APIs where they are needed.
  • Records moving both ways on their own, kept current.
  • Every system landing on the same set of facts.
Sync your tools

AI Websites

AI websites that answer instead of waiting.

  • A custom site that loads fast and aims every page at the next step.
  • Chat and voice agents on duty from the day it ships.
  • Visitors leave as bookings on your calendar, not closed tabs.
Build an AI website

SEO & Local Visibility

SEO and local visibility, handled by one team.

  • The technical groundwork set right before content goes to work.
  • Pages and posts aimed at the searches your buyers make.
  • Your Business Profile tended weekly, so the map sends you calls.
Get found on Google

Answer Engine Optimization

Answer engine optimization (AEO).

  • Your business defined where ChatGPT, Perplexity, and Gemini read.
  • Content shaped like the answers the engines assemble.
  • Monthly tracking of where you are cited, mentioned, or missing.
Show up in AI answers

Social Media Automation

Social media automation without the extra hire.

  • Drafts written in your voice from material you already have.
  • A calendar that stays filled while you run the business.
  • Your approval on every post before it goes anywhere.
Automate your social

AI Integration

AI built into the software you already run.

  • AI models and agents built into the software you already run.
  • The right model picked and tuned for each job it handles.
  • Every run logged, so you can see what the AI did and why.
Integrate AI into your stack

[HOW WE'D BUILD IT]

We don't ship you a template. We spec, build, and ship the software your business runs on.

01 · Spec it

We map how you actually work.

We start with your real workflows, tools, and data, not a generic template. You get a clear build plan and a price range before anything is written.

02 · Build it

We build it around your stack.

The software is shaped to your operations and connects to the tools your team already uses, so there is no parallel system to maintain and no workflow rebuilt around someone else's idea of how you should run.

03 · Ship it

We ship it, and it is yours.

You own the product and the code, with the documentation your team needs to run it and extend it. It grows with you instead of capping how far you can go.

[WHAT CHANGES]

The difference you feel.

  1. It fits how you work.

    Every build starts from your real workflows, so the software fits your team instead of asking your team to fit it.

  2. It is yours to own.

    You own the product and the codebase outright, free to run it, extend it, and grow it on your own terms.

  3. It ships, then keeps working.

    We spec, build, and ship on a plan you signed off on, then stay on to manage it, so the product keeps getting better after launch.

[QUESTIONS]

Answered before you ask.

See where AI can save you time

Book a free AI audit. We’ll map where automation fits in your business, what it saves you, and what it takes to build it. No forms. No waiting on us.

Book your free audit